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Optimal Post Times For Your Social Media Marketing Strategy
Creating good content is only one part of your social media marketing strategy’s equation. What’ll really help to maximize its impact is to figure out when the best time to post is based on target...
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Medium, A New Blogging Platform By The Co-Founders Of Twitter And Blogger
With the influx of blogging platforms at our disposal in today’s world, we were initially a little apprehensive about yet another option named Medium – a new self-publishing blogging platform and...
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How Social Media Marketing Is Helping Musicians Promote Themselves
The way in which musicians promote their music has changed radically over the last few years. Musicians are seeing the value in taking more control over their image rather than letting a second party...
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Three Ways To Listen For And Track Your Brand In Social Media
Back in October, I wrote about using social media platforms for lead generation. After discussing how individuals and businesses are sharing more info than ever before, I outlined that it was key for...
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Key Analytics Metrics That You’re Probably Underestimating
Whether it’s a water-cooler chat or a pitch to potential clients, conversations about important social media metrics often circle around the same key points. For Facebook, it’s fans, likes and wall...
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How To Create An Engaging Google+ Page
The New Year is a fantastic time to forage around for opportunities to refresh your brand’s social media marketing strategy. Chances are, you already have a personal Google+ page that you signed up for...
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5 New Year’s Resolutions For Social Media Marketers In 2013
2012 saw a noticeable increase in companies changing their traditional marketing efforts to include a social media strategy. Community-based websites like Pinterest and Google+ exploded, while shared...
View ArticleIntroducing Twitter’s Vine, A Marketer’s (Potential) New Best Friend
As we predicted, user-generated video content has taken off in a big way in the New Year. January 25th marked the launch of Vine, a six second long video sharing service by social media giant Twitter....
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Innovative Social E-Commerce Solutions That We Love
We’ve been blown away by the crafty, clever and downright smart e-commerce marketing campaigns being produced as of late. From cosmetics to charitable causes and beer, brands have been coming up with...
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What Facebook’s New Layout Means For Social Media Marketers
Early this month, Facebook showed us their plans for the most drastic change in their News Feed since it’s launch last year. In efforts to “build the best personalized newspaper possible”, Facebook has...
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Is Instagram a viable platform to drive social ecommerce sales?
How can one really know the value of an Instagram community? What some social marketers consider “the next big thing” for brands, is barely measurable. As Instagram starts to become an important piece...
View ArticlePart One: Social media marketing campaigns need a process
This blog post, marks the beginning of a five blog post series on the process of creating, designing and deploying a trackable social media marketing campaign. At Source Metrics we’ve been...
View ArticleSEO Basics & Social Media Marketing Go Hand in Hand when Selling Online
Search as a channel for e-commerce sales? It’s no secret that one of the quickest and most efficient ways to proactively find whatever product or service your heart desires these days, whether it’s a...
View ArticleSocial Media ROI is a lot like Measuring ROI in Traditional Sales Channels
Measuring ROI is a Huge Challenge Across the Board! The landscape of sales and marketing is rapidly changing as our internet world develops and unfolds. Working various online sales and marketing gigs...
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What Facebook New Newsfeeds Means for Brands
This August, Facebook was at it again, fiddling with their news feed so social marketers like us have to change their strategies at a moment’s notice. It’s hard to be an “expert” when the technology...
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What Marketers Need to Know About Facebook’s New Graph Search Features
This past Monday Facebook announced improvements to their recently launched Graph Search. The platform now allows for posts and status updates to be part of Graph Search results. Users will now be...
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Announcing Source Metrics In-store
Last November we announced the new Source Metrics Marketing platform. Our goal was to fully integrate data from social campaigns across all the functional areas of social marketing in a beautiful and...
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The problems with mobile couponing
Mobile coupons aren’t a new phenomenon. Consumers have always been on the hunt to save money, and using mobile can be an effective tool for retailers to encourage consumer spending. This year, more...
View ArticleIntroducing An Easier Way to Track Social E-Commerce & In-Store Sales
These past few weeks have been a whirlwind here at Source Metrics. We released an entire new offering, in-store conversion tracking and we have more news to share with you. We’re pleased to share our...
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Innovative Social E-Commerce Solutions That We Love
We’ve been blown away by the crafty, clever and downright smart e-commerce marketing campaigns being produced as of late. From cosmetics to charitable causes and beer, brands have been coming up with...
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